What We Do?
Gain Reach And Attention
Programmatic Advertising
Brand Safety
Actively combat fraud and malvertising within our marketplace. Our unique detection algorithms and data and measures from recognized third-party verification partners help ensure uniform quality across supply and demand partners.
Analytics Suite
Our Analytics Suite identifies consumer signals across paid, earned, shared, and owned channels. It enables brands and publishers to activate this data to help address a wide range of marketing challenges – from building brand awareness to driving engagement and conversion.
Effective targeting in the cookieless era
Welcome to the era of consumer privacy. Alvin has built advanced cookieless capabilities enabling advertisers to leverage Predictive Audiences and Advanced Contextual targeting that consistently demonstrate advertising effectiveness at scale.
Leverage our catalog of over 100 cookieless audience segments and create deep alignment between your ad and its context.
Influencer Marketing
Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand’s products or services through various media outlets such as Instagram and YouTube. Not to be confused with celebrity endorsements, influencer marketing does more than just attach a well-known celebrity to a brand.
- Determine your goals
- Know who you’re trying to influence
- Understand the rules
- Consider the three Rs of influence
- Compile a short list of influencers
- Do your research
- Reach out privately, and personally
- Collaborate with your influencer to develop effective content
- Measure your results
Media Buying
Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, and YouTube. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.
- YouTube
- TikTok
- News Release
